I recently picked up a very cool plug in for my websites by Paul Forcey called Rank Tracker . *Note- This is not the same as the SEO Powersuite Rank Tracker. The SEO Powersuite Rank Tracker is a software tool that tracks rankings on a number of keywords in multiple search engines. It also suggests keywords, shares which are worth focusing on and much more. You can read my review and get a free download here; SEO Powersuite Rank Tracker.
The Paul Forcey Rank Tracker Plugin works by sharing where you rank for searches people actually made. So lets say your site is on golf clubs. You may be optimizing for certain golf keywords such as “discount golf clubs”, “golf clubs for sale” etc. You may be tracking your position for these terms.
The Paul Forcey Rank Tracker Plugin will give you the you actual keyword phrases that people used when they found your site. Things you may never have thought of, not just the keywords you were tracking. So they may have found you by looking for things like “cheapest brand of golf clubs” or “type of golf club used in Ground Hog Day movie” not just the phrases you are going after.
This is very powerful. With this knowledge you will learn many more words you can optimize for. And you will be able to look at your site and see if you are giving the searchers an answer to what they were looking for.
The Paul Forcey Rank Tracker Plugin is easily installed like any other plugin. It works on a PC or a MAC. Once installed it starts gathering data on the keywords people are using to find your site. The Paul Forcey Rank Tracker gives you the keywords that people used to find you at your fingertips. And it gives you exact keywords and keyword phrases.
The information the plug in provides includes;
Keyword – this is the keyword phrase that was used to find your site in Google
Rank – This is where your site/page ranks for that keyword, where you see the (-) this
shows where it was ranking last time, so you can see if it has moved or not.
URL – This shows the page or post url that they came to
PR – This is the page rank of the page
Last Checked -This is the date when it was last checked, so this would also be the date
when you last got a visitor to your site using this specific term.
What makes this plug in most interesting is the words and word combinations that people are using to find your site – often ones you never thought of. When you look up these keywords and keyword phrases you may be surprised at how high you are ranking already. I was really surprised at the huge variety of keyword terms my sites were in the search engines for. Things I had never thought of.
As you use the Paul Forcey Rank Tracker and and see the words people are using to find your site, you will also learn what people are looking for. For example if someone lands on your site using the phrase “buy green widgets” you know they are looking to buy. So you will want to optimize the page for buying and provide products or services they can purchase. If someone finds your site using the phrase “how to get more green widgets” it is clear they are looking for information. In this case you may want to put Adsense ads on the post they land on so they click thru the ads to find more information.
You can access the Paul Forcey Rank Tracker information directly at your website under the Settings section or you can opt to have the keywords mailed to you each day. I think you will be very surprised by all the different terms that bring visitors to your site.
By seeing these results, you will learn just what your visitors are looking for. The Paul Forcey Rank Tracker Plugin truly allows you to meet the needs of the visitors that come to your site and optimize for them. A simple, affordable way to help you further optimize your website for maximum income.